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PAMUQ

Our story

Inspired by Bodrum. Woven in Turkey.

Pamuk is the Turkish word for cotton. We make Turkish towels the way we grew up with them: generous, honest and built to last.

Why Pamuq exists

A towel from home

Pamuq was started by a founder who grew up on Turkey's Aegean coast, where a good towel is part of every summer day: on the beach, after the hammam, folded on a chair by the sea. Pamuq brings that towel, and that feeling, to American homes.

A striped Turkish towel and sunglasses on warm sand

Bodrum and the Aegean

The summers that shaped us

Bodrum sits where the Aegean meets the Mediterranean: white houses, blue shutters, a castle above the harbor and the long, warm light of a Turkish summer. It is where our colors come from, from Salt and Sandstone to Aegean blue, and the slow kind of life our towels are made for.

A weaver seated at a loom in the workshop

The workshop

Woven in Denizli, Turkey

Our towels are woven by a family workshop in Denizli, Turkey, a region that has woven cloth for generations. They weave to order rather than to a warehouse, finish every hem by hand, and check each towel before it is folded and sent.

From the field to your bathroom

  1. 01

    Grown

    Long staple cotton is grown in the river valleys of Turkey's Aegean region.

  2. 02

    Spun

    The long fibers are spun into fine, strong yarn with few loose ends.

  3. 03

    Woven

    Each towel is woven to order in Denizli, Turkey, in plush, ribbed, waffle or flat weave.

  4. 04

    Finished by hand

    Hems are stitched, fringes knotted, and every towel is checked one by one.

  5. 05

    Shipped to you

    Folded, wrapped and sent from Turkey to your door in the US.

What we stand by

Feel the difference for yourself.

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